Related: Victoria’s Secret and PINK Beauty Add 120 Products to Amazon StoreĪs part of its ongoing transformation, Victoria’s Secret added about 120 Victoria’s Secret Beauty and PINK Beauty products to Amazon’s store through the Victoria’s Secret storefront in April. “Against the backdrop of significant global headwinds and a challenging inflationary environment, we delivered sales results at the high end of our guidance range and better than expected adjusted earnings per diluted share.Ĭiting the hard work of the company’s team, Waters said the “brand revolution” has helped strengthen “our emotional connection with our customer” as the firm focuses “on the efficiency of our retail operations.” “We are pleased with our first quarter results and our team’s strong execution,” CEO Martin Waters said in the Victoria’s Secret press release. Total comparable sales for the first quarter of 2022, meanwhile, fell 8% from the first quarter of 2021, with net sales essentially flat when removing the impact of the $75 million government stimulus package. The company reported net sales of $1.484 billion for Q1, down 4.5% from the same time one year earlier, according to the company press release Tuesday (May 31). Well, not all of them, but 15 we deem to be worthy of her closet and your money.The shift by Victoria’s Secret away from its focus on sexy models and skimpy lingerie in favor of a more inclusive approach may be struggling to gain traction so far with shoppers, at least based on the company’s fiscal 2022 first-quarter earnings report for the three months ending April 30. And it’s important that you, a man who should be buying luxurious lingerie for the love of your life not just on special occasions but also on random Tuesdays, should know about them all. Luckily, though, where Victoria’s Secret has failed, dozens of other, lesser-known lingerie brands are excelling. Not to mention the quality of the products is complete crap. Many on the outside criticized the brand’s refusal to be more inclusive, noting the brand’s lack of diversity in sizing and the aspirational (and completely unattainable) “Angel” model imagery. In January 2020, CEO Les Wexner stepped down from the company, which had been dealing with a variety of setbacks including declining sales, the cancellation of its televised fashion show and transphobic remarks from the brand’s former president and chief marketing officer. Once the mecca of lingerie, in recent years, VS hasn’t been doing so hot. When it’s time to do some gift buying for your S.O., it’s okay to admit you often consult Victoria. Panicking right before Valentine’s Day, your anniversary or her birthday, blindly browsing the 7-for-$27 panty section at Victoria’s Secret and hurrying down the street with their pink-and-black striped shopping bag in hand. Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits.
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